Direct Technology Diffusion in Higher Education: Evidence from Doctoral Students
Keywords:
Direct diffusion, Indirect diffusion, Plagiarism, Research scholars, Technology diffusionAbstract
This study compares direct and indirect technology diffusion
in higher education, focusing on plagiarism detection
software in Indian doctoral education. Using a quantitative
survey of research scholars, the study finds that direct
diffusion significantly improves outcomes. Similarity levels
decreased substantially under direct diffusion, indicating
more accurate application of plagiarism rules. Additionally,
direct diffusion reduced the time required and lowered costs
considerably. The findings suggest that direct access
empowers
users,
minimizes
intermediary-related
inefficiencies, and enhances both effectiveness and
efficiency. The study highlights cost-effectiveness as a key
enabler and recommends that policymakers and institutions
promote direct technology diffusion to improve adoption
and strengthen academic integrity in higher education.
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